Business Content in SAP BW

Business Content is the umbrella term for the preconfigured BW objects delivered by SAP. These objects provide ready-made solutions to basic business information requirements and are used to accelerate the implementation of a BW.

Business Content includes:

 R/3 extractor programs
Ÿ DataSources
Ÿ InfoObjects
Ÿ InfoSources
Ÿ InfoCubes
Ÿ Queries
Ÿ Roles
Ÿ Workbooks
Business Content is evolutionary. With BW Release 2.0 SAP delivers Business Content solutions for specific industries and specific roles.

SAP BW Business Content is ... 
Data Staging: Extractors, DataSources, and InfoSources
Warehouse Management: InfoCubes, InfoObjects, and so on
Analysis: Queries, key figures
Information Utilization: Roles, workbooks
... in all business processes and applications 
... for different roles
... in different scenarios
(for example, repetitive manufacturing, discrete manufacturing, continuous manufacturing, and so  on) ... for different industries.

Information requirements and the way in which this information is used varies greatly between information-users.Companies are always looking for ways to optimize the way they use their information resources.employees with access to the right information are able to respond more effectively. As pressure from competitors increases, a company’s ability to react quickly becomes more and more critical.

Authoring Requirements

It is important that information is tailored to meet the needs of the user.In a typical environment the majority of users work best with static reports that are easy to access.This type of user needs to be able to access the same set of key figure values easily and frequently.However, users with more complicated requirements need more sophisticated reporting options. For example, you might want to navigate to different sections of a report.For some users, complete access to predefined queries and collections of data is not enough. They need to be able to generate new queries and data sets to help them solve specific problems.

Business Content contains a range of objects that simplify the implementation of a BW and speed up the construction of an effective reporting system.These objects are grouped together so that you are able to use them effectively: For all the reports in your company, and for many separate industires, there are roles that give users direct access to the reports and applications that enable them to do their jobs.

Cross-component applications called Analytical Applications are being developed that allow you to access related information about a process. Analytical Applications not only enable you to analyze the process itself, they also allow you to act and react directly in the systems that deliver the data. Areas in which Analytical Applications are implemented include Supply Chain Management (Supplier and Catalog Analysis, Manufactoring Analysis, and so on), Customer Relationship Management (e-Business Analysis, Market Exploration, and so on), or analyses in a company such as performance analysis, payment analysis, or human capital analysis.

Example: Regional Manager

For example, a regional manager needs access to a broad spectrum of information to enable him or her to make effective decisions. A Business Content role brings this data together in the form of queries and workbooks containing exactly the type of information the manager needs.

Industry-Specific Content

Industry-specific processes, key performance indicators, and roles are all part of Business Content. Ÿ Retail - Category Manager: Specialist in customer behavior, top and flop products.Consumer Products - Key Account Manager: Understands the effect of promotions on market share.
Pharmaceutical - Business Unit Manager: Detailed market share index, down to the level of the individual physician (IMS).
ŸBanking - Account Manager: Specialist in customer profitability, identifies cross selling opportunities.
ŸMedia - Editor: Plans advertising campaigns.
ŸAutomotive - Plant Manager: Monitors just-in-time production.
ŸOil & Gas - Exchange Manager: Analyzes the exchange balance, movements, and so on.

Key performance indicators (KPIs) increase the value of the information stored in BW, because they are recognized across different industries. Key performance indicators support the decision-making process.KPIs are developed based on input from customers, partners, and industry experts to ensure that they reflect current best practices.

Combining KPIs with other aspects of Business Content provides a robust environment in which you are able to optimize the performance of your business.KPIs are calculated regularly to give you a clear picture of the results of your business decisions.With industry data provided by third-parties such as Dun & Bradstreet and A.C. Neilsen, you can compare (benchmark) your company's performance with the performance of other companies in your industry.

You use the drag-and-drop function to select the Business Content objects you need. The components that the objects belong to are activated automatically. Once the activation process is complete and data has been loaded, you are able to use the whole scenario.

Business Content: Benefits

Immediate access to interpreted information n Ready-to-run reports, data models, extractors, transformations
Consistency between operational processes and management processes
For business professionals at all levels across all functions
Easy to build on
Validated and comparable information
Comprehensive set of standard key performance indicators
Best practice models from 800+ installations

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