MySAP CRM Customer and Consumer Segmentation

To help marketing fine-tune Its selection of target groups. mySAP C RM offers all the tools required for analytical and ad hoc segmentation Business users can create targeted segments for customers, partners, organizations, prospects, and groups and integrate them seamlessly with marketing campaigns without having to wait for support from the IT department. Data display functions and embedded forecasting analysis functions allow all customer segmentation activities to be optimized.

There are other properties that support marketing when creating customer segments

1. Embedded functions for optimizing response rates
2. Random selection of smaller customer groups that are representative of the entire customer base but can be analyzed faster for sampling
3. Control group functions
4. Simplified operation through personalized attribute lists for each user
5. Analytical segmentation functions, including clustering, decision trees, and other data mining technologies
6. Real-time determination of the number of business partners that correspond to selection criteria for the purpose of more precise planning and segmentation
7. Access to partial quantities of customer and consumer data to enable a personalized view on the data base
8. View on individual customer data records for quality assurance and to enable modifications

Thus users can model target group segments for optimized, goal-oriented campaigns quickly and easily By using sophisticated segmentation functions with an easy-to-use user interface, marketing can make quick decisions when necessary to optimize marketing processes without Involving the IT department .

mySAP CRM provides companies with complete control over the campaign process. From conception to execution, coordination, optimization, and motioning. Companies can create goal oriented, personalized campaigns via all communication channels, including the field, call center, letter, email, fax. Internet, and mobile devices.

It is also possible to monitor the profitability company-wide at program, product, customer, and partner level In addition, you can plan and execute indirect communication with consumers, for example, using print media and television. The integration with financial accounting and the data warehouse empowers company to measure the actual success of not only direct communication campaigns,

With the campaign automation and optimization functions of mySAP CRM. companies can develop communication flows visually and intuitively and tagger events from defined customer reactions. To overcome the complexities presented by customer segmentation. my5AP C RM contains embedded stimulation and optimization functions that help users without any technical
knowledge to create the channel, customer, and offer mix for each campaign .


The marketing calendar functionality offers a comprehensive overview of all marketing activities. Companies can view their plans, trade promotions, and campaigns from several perspectives and can use aggregation, drill-up or drill-down methods, as well as print functions Marketing plans are visualized on a daily, weekly, or monthly basis and are given a color code to make them easily recognizable Important components of Campaign Management in mySAP CRM are
1.Campaign manager portal, which offers a personalized, role-based point of entry that can be used by all users to grant access to all relevant information, applications, and services.

2. Complete multi-channel functions, including letter, email, Web, telephone, SMS (short message service), fax, face-to-face, and mobile devices Embedded functions for campaign planning, which enable optimized processes with low implementation costs and short planning and development cycles, and also promote trouble-free campaign execution.

3. Calendar functions that offer a complete view of marketing activities
4. User-friendly design that enables users without a technical background to create sequential campaigns and activities that promote dialogue with the customer and make communication more effective .
5. Efficient reading of external lead data that can be used in all marketing campaigns and initiatives.
6. Marketing report function with which marketing activities, such as campaigns and promotions, can be quickly assembled in PDF format for internal and external communication.
7. Coordination and visibility of product assignments and planning in a marketing campaign to optimize resources and accelerate product delivery.
8. Analytical functions that companies can use to determine the value of their customers.
9. Personalized e-marketing functions (permission-based, i.e., already accepted by the recipient)
10. Tight integration with financial, supply chain, and logistics applications, as well as analytical data warehouse systems.
11. Dynamic offer generation in real time to improve product proposals.

Integrated campaign management that is linked with the supply chain and financial systems helps marketing organizations to optimize resources and coordinate activities across the organization.

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