Organizational Challenges in Customer Relationship Management and MySAP

Maintaining Good Customer relationship management and marketing the business with crm has some Organizational Challenges and MySAP helps in solving this problems and makes the business better.

These organizational challenges can be overcome by the interplay of first class IT solutions and change management within the company it functions with the past experiences and IT like ERP SAP shall help in the process.

Marketing people generally change a job after two or three years and all the understanding that they got about marketing that particular product is not going to be useful for further use and the company has to look for new people and the cycle goes on. So knowledge management is a very serious issue with marketing and erp and crm shall help in taking the advantage of previous experiences. When the process of marketing the standard it is not going to make big difference when the person who is marketing is changed and training the new one is a easy task with proper systems in place.

Data and its availability make a big difference for companies operating in multiple regions and with out software erp and mysap help it is going to waste a lot of time in getting this data itself and actions will be delayed because of properly organized and formatted data and it will help the companies to take decisions faster.

Coordinate Marketing Supply Chain

Marketing-although previously an isolated unit within the company it is s a very active area with respect to coordinating activities with external partners Advertising agencies, graphic designers, suppliers, distribution channel partners, event organizers, and mail shops are Just a few examples of partners that work together with marketing. In the past, however, the coordination with external partners was only supported loosely by information technology, usually In the form of emails with attachments. This procedure is often comfortable, but also has its disadvantages, for example, when version or authorization checks are needed. Once an email is sent, one can no longer control its content and final destination.

Implement Technology Effectively without Stifling Creativity

Marketing professionals are naturally creative and are often reluctant when it comes to using technology to support their work Consequently, marketing software must not only be easy to use, but must also be seen as adding value to daily work without impeding individual creativity.

  1. Change from spreadsheets and file servers to planning applications and data warehouses.
  2. Segmentation tools for the standard marketing employee.
  3. Marketing calendar with graphical display.
  4. Integrate Marketing with other business Processes.

Marketing Application Areas In mySAP CRM

mySAP CRM offers a comprehensive, open, modular, and individually enhanceable solution for the entire marketing process It includes application services that reflect actual customer scenarios for the following functional areas.

  1. Market, customer and consumer analysis
  2. Marketing planning
  3. Customer and consumer segmentation
  4. Campaign and user promotions
  5. Trade promotions
  6. Lead management
  7. Personalization
  8. Campaign monitoring and success analysis
SAP's marketing solution is tightly Integrated with all other functions of mySAP CRM and can be accessed through all interaction channels. In particular, the comprehensive reporting and analytical functions of mySAP CRM, which can be used for extensive marketing analyses, should be emphasized.

Market, Customer, and Consumer Analysis

Companies amass large amounts of information and endeavor to understand and use them The analysis and reporting tools needed for this are frequently completely separated from the operational tools companies use to contact their target groups. This obviously causes difficulties for the operational use of the analysis results.

SAP has another method-solid analysis and reporting tools that are Integrated with the operational marketing tools, even at a conceptual level. Of course, isolated reporting can also take place for the sake of reporting, and operational activities can be carried out without analysis However, the combination of both tools offers companies significant competitive advantages.

SAP offers marketing a range of developed analytical functions for analyzing customers, consumers, segments, competitors, products, marketing channels, trends, profitability, and marketing data from third parties The foundation for these are laid by the analysis functions of mySAP Business Intelligence—SAP's combined solution for data warehousing and data evaluation, which Is an integral part of mySAP CRM.

mySAP CIV/ offers companies all the market analysis functions they need to be able to analyze and report on customer-related information, which is necessary to give them a better understanding of customer behavior and value Companies can use this information to plan campaigns, promotions, and events, make their customers better product proposals, increase customer satisfaction, raise the use and profitability of products, and retain customers in the long run .

Among the most Important marketing analysis functions of mySAP CRM are:

  1. Proactive alarm messages for problems and possibilities, combined with proposals for how to react best.
  2. Providing important performance indicators that enable the company to measure customer satisfaction, loyalty, and value.
  3. Advanced data mining functions that allow companies to model customer behavior, prevent customer churning, analyze product proposals, and improve customer satisfaction and loyalty.
  4. Analysis of the efficiency of communication channels, which allows the company to contact customers at the nght time and using the right channels.
  5. Portfolio analysis for a greater understanding of the company's own product and service offers.
  6. Analysis of customer relationship value over its entire duration to secure long term profitability.
  7. Web site monitoring to improve the effectiveness of Web-based marketing.
  8. Integration with financial reporting systems for proper ROI reporting.
  9. Orientation of campaigns to goals.

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