SAP CRM Marketing Product Proposals

Target group creation : Target teams are created close to particular advertising and marketing activities, for instance, an e-mail advertising campaign supposed to introduce a new product or a phone campaign targeted at your most worthwhile customers. You ought to utilize profiles to combine the required choice criteria and arrange your goal groups.

Cross-promoting analysis

In this course of, you perform cross-selling analyses to establish which merchandise in a selected buyer section are typically bought together with which other products. The analysis can deal with the information pertaining to a single go to (that is, evaluation of the products positioned in a procuring basket) or on the info pertaining to a buyer’s purchases over a quantity of visits.

Product proposal definition

You should utilize this business course of to outline product proposals for particular target groups or advertising profiles, which means that the relevant product proposals are only used if the enterprise companions deciding on the product(s) belong to the given target group or match the relevant advertising and marketing profile defined within the rule.Based on a way schema that you have created in Customizing, you probably can define product lists and product affiliation guidelines, upon which the product proposals might be displayed.

Order processes for B2B and B2C

B2B: This process permits clients to find and order products and services rapidly and easily. This
business scenario could be coupled with a purchasing software, equivalent to SAP Enterprise Buyer.
B2C: This course of permits finish clients to order merchandise and services. It's designed to offer merchandise attractively in an effort to encourage buying and maximize profit.

Cross Selling

You possibly can create association guidelines which may be to use for explicit goal teams or advertising profiles, or you probably can create "international" guidelines the place no such restriction applies.Product affiliation guidelines are used to determine which product or merchandise may be really helpful in addition to (cross-selling) or as an alternative of (up-selling or down-selling) a given product, and below what conditions.These circumstances embody the connection between the merchandise when it comes to worth or revenue margin, for instance, and the goal group for which these affiliation guidelines apply.Cross-promoting functionality is used in each Internet sales (Internet shop) and telesales, where it's designed to increase turnover by generating additional sales.For example, if a enterprise companion orders a PC, you cross-sell by suggesting a printer and a specific software program package.

Up promoting

In place of the product chosen by the client, higher-value alternatives are proposed for purchase.
If the customer orders products that lead to a total price that is too high, an alternate, less expensive product may be proposed.

You define relationships between products, often called product affiliation rules. Every rule consists of a main product(s) (those for which other products are to be suggested) and dependent product(s) (those products which can be to be instructed). By linking products on this method, other products might be offered in addition to the merchandise selected.

You can outline other merchandise that needs to be proposed if you sell a specific product. The products in query here are defined using the up-promoting and down-selling rules.

Product Associate Rules

The rating worth you assign to the products determines whether they're proposed as up-selling or as down-promoting products (the higher the ranking worth, the greater the worth of the product).The number you enter in the Rank column displays the value of the product.Along with creating product affiliation guidelines manually, you can also have them decided within the Enterprise Data Warehouse (BW) using knowledge mining. These rules are then imported into SAP CRM utilizing BAPIs. These BAPIs act as an interface between CRM and the external system by which the rules are determined.

Procedure for Ranking Value

This ranking worth is often, but not always, related to the value of the products in query,and kinds the products throughout the rule.By creating a worth determination process right here, the ranking value can be entered robotically for the merchandise in an up-promoting/down-selling rule.

You could solely specify one process, which then holds for all of the up-selling/down-selling guidelines you create.Generally speaking, your up-selling/down-promoting rules should comprise either merchandise for which all the ranking values are entered manually, or merchandise for which all of the rating values are determined automatically.If you embody a brand new product in a rule and have the rating value for this product determined mechanically, the ranking value for all different products within the rule is recalculated; manually entered values can be overwritten.

Types of Product Proposals

With international product suggestions you may, for instance, provide the Net store’s best-seller to all of the purchasers that visit your Net store, independent of particular goal groups.Utilizing a worldwide goal group as a reference, certain merchandise are proposed and introduced within the type of a top n product list. All Internet store clients belong to the worldwide target group.High n lists are a mix of business partners and merchandise which would possibly be valid for a selected interval of time.A prime n record consists of knowledge entered on two levels: a header containing mainly administrative info, and a quantity of top n items containing the actual enterprise companion, product, and time stamp combination.Prime n lists are created by evaluating gross sales information from SAP BW for the target group and are displayed for all business partners in the target group.High n lists are created manually or may be determined from SAP BW using knowledge mining techniques.Prime n lists are stored and maintained in partner/product ranges structures.

Global Product Recommendation with Web shop

With global product recommendations you'll have the opportunity to provide, for example, the Internet store’s best-vendor to all of clients that visit your Web Shop, independent of explicit target groups.The Goal group for Product Recommendation subject is used within the Internet shop to offer products (bestsellers) which may be displayed for all customers.To enable selective advertising, enterprise partners are divided into totally different goal groups. The target groups are maintained in CRM marketing.By definition, members of a goal group have attributes in common. Within the case of world product suggestions, it is a frequent curiosity in visiting the Internet store (thus “international” target group).Every customer to the store is indirectly assigned to this goal group.A global target group is used as a reference to propose and current certain merchandise in the type of a top n product list. When target groups are used for personalized advertising and marketing functions, the store visitor is straight assigned to a number of target groups.

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